— Topic —
2 receipts tracked
— Filed —
RECEIPT #BRIAN-
APR 21, 2024
PREDICTION BY
Brian Wieser“Focusing on retail media, Wieser believes that channel will rocket to $82 billion in ad revenue by 2028, **by my calculations about 19% of all ad spend**.”
FOLLOW-UP
The prediction for retail media reaching 19% of all ad spend is for 2028, which is in the future. While retail media has shown significant growth in 2024-2025, confirming the general trend, the specific numeric claim for 2028 cannot yet be verified.
ORIGINAL SOURCE
ForbesRECEIPT #BRIAN-
APR 21, 2024
PREDICTION BY
Brian Wieser“Wieser says that [digital advertising should carve off 76% of all advertising spending](https://urldefense.com/v3/__https:/adage.com/article/agency-news/us-ad-industry-revenue-grow-56-202-brian-wieser-forecasts/2548426?mod=djemCMOToday__;!!IfJP2Nwhk5Z0yJ43lA!KLKWZEqu_fmADIKdPAKfzggeI9hnrsmT4hN8IB6YJvlacVbrtxSu5diwaPYGIfkRZvtP6HW7R07ahiHqnlnjlNE$) in 2028 (versus 64% in 2023).”
FOLLOW-UP
The prediction is for 2028, which has not yet occurred. Current trends for 2024-2025 show continued share gains for digital, aligning with the predicted direction, but the precise 76% share cannot be evaluated yet.
ORIGINAL SOURCE
Forbes